{"id":224,"date":"2015-05-11T19:21:06","date_gmt":"2015-05-11T19:21:06","guid":{"rendered":"https:\/\/clarksvilletnrealestateforsale.com\/?p=224"},"modified":"2015-05-11T19:21:42","modified_gmt":"2015-05-11T19:21:42","slug":"a-brief-history-of-opening-our-homes-to-total-strangers-aka-the-open-house","status":"publish","type":"post","link":"https:\/\/clarksvilletnrealestateforsale.com\/?p=224","title":{"rendered":"A Brief History of Opening Our Homes to Total Strangers (aka the Open House)"},"content":{"rendered":"<h1 class=\"entry-title\">A Brief History of Opening Our Homes to Total Strangers (aka the Open House)<\/h1>\n<div class=\"post-info\"><span class=\"categories\"><a href=\"http:\/\/www.realtor.com\/news\/real-estate-news\/\" rel=\"category tag\">Real Estate News<\/a><\/span><\/p>\n<div class=\"div\">\u00a0\u00a0|<\/div>\n<p><span class=\"date published time\" title=\"2015-04-21T12:31:41+00:00\">Apr 21, 2015<\/span><\/p>\n<div class=\"div\">|<\/div>\n<p>By:\u00a0<span class=\"author vcard\"><span class=\"fn\"><a href=\"http:\/\/www.realtor.com\/news\/author\/rachel-stults\/\" rel=\"author\">Rachel Stults<\/a><\/span><\/span><\/p>\n<div class=\"div\"><\/div>\n<\/div>\n<div class=\"sharedaddy sd-sharing-enabled\"><\/div>\n<div class=\"prev_next\"><\/div>\n<div class=\"clearfix\"><\/div>\n<div class=\"entry-content\">\n<div class=\"slingpic subtle left\" data-img-hash=\"18592\"><a href=\"http:\/\/blogcontent.realtor.com\/news\/wp-content\/uploads\/sites\/2\/2015\/04\/caveman-open-house-2_640.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-194592 slingpic_reset\" src=\"http:\/\/blogcontent.realtor.com\/news\/wp-content\/uploads\/sites\/2\/2015\/04\/caveman-open-house-2_640.jpg\" alt=\"caveman-open-house-2_640\" width=\"640\" height=\"426\" \/><\/a><\/div>\n<p>It\u2019s April, and that means homeowners across the country are throwing open their doors for strangers to enter\u00a0their homes, test the water pressure of their showers, and judge the quality of the magazines displayed artfully on their coffee tables. Yes, it\u2019s open house season.<\/p>\n<p>Why April? Well, as the spring and summer home-buying season begins, our\u00a0society enters into this weekend ritual in which\u00a0we <a href=\"http:\/\/www.realtor.com\/\" target=\"_blank\">scour the latest home listings<\/a> and set aside our Saturdays and Sundays for open houses\u2014all in the hope of finding that dream home we can close on\u00a0and move into before summer\u2019s end.<\/p>\n<p>It would seem strange, were it not part of what feels like an age-old tradition.<\/p>\n<p>That got us thinking\u2014how did weekend open houses become a\u00a0standard in American real estate? Was there ever a time when they didn\u2019t exist?\u00a0Whose idea was it\u00a0anyway?<\/p>\n<h2>A\u00a0\u2018Wild West era\u2019 for real estate<\/h2>\n<p>It turns out, the open house is a tradition that started over a century ago.<\/p>\n<p>Until late 1919,\u00a0there were no license laws anywhere in the country, so basically anyone could declare himself\u00a0a real estate broker.\u00a0That meant\u00a0when a home was for sale, anybody could pop a sign on a\u00a0property\u00a0to advertise the home.<\/p>\n<p>Potential buyers had their pick of whom to contact about the house. People who were really trying to make an honest living out of real estate had a hard time distinguishing themselves from \u201ccurbstoners\u201d\u2014dishonest brokers who were out to make a quick buck,\u00a0said <strong>Frederik Heller<\/strong>, manager of the library and archives at the National Association of Realtors\u00ae. (The NAR was founded in 1908\u00a0to raise the professional and ethical standards of the real estate industry.)<\/p>\n<p>\u201cThe early 1900s were a sort of Wild West era for real estate brokerage,\u201d Heller said.\u00a0\u201cSometimes there were dozens of yard signs of brokers trying to sell the same listing. You\u00a0(the buyer) would just pick the agents you knew\u2014or throw a dart at\u00a0the signs.\u201d<\/p>\n<p><a href=\"http:\/\/blogcontent.realtor.com\/news\/wp-content\/uploads\/sites\/2\/2015\/04\/First-Open-Houses.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-194509 slingpic_reset\" src=\"http:\/\/blogcontent.realtor.com\/news\/wp-content\/uploads\/sites\/2\/2015\/04\/First-Open-Houses.jpg\" alt=\"A Washington, D.C. home is advertised as &quot;open for inspection&quot; in 1917.\" width=\"315\" height=\"907\" \/><\/a><\/p>\n<\/div>\n<p>Real estate professionals, of course, were encouraged by their local associations to ask permission to place a \u201cfor sale\u201d placard on a property\u2014they\u2019d get to know the owner that way and earn their trust.<\/p>\n<p>So how did we get from a property littered with signs to the modern-day open house?<\/p>\n<p>It all came down to\u00a0the institution of\u00a0\u201cexclusive contracts,\u201d under which a single broker would be assigned to sell a property.\u00a0It\u2019s not clear exactly where the concept of exclusive listing contracts originated, but they first took hold in major cities where local real estate associations were established. The cities included Chicago, Baltimore, San Jose, St. Louis, and even Toledo, OH (which developed a model for exclusive contracts\u00a0that soon was copied in other cities.)<\/p>\n<p>So instead of homes being\u00a0sold by anyone who happened to find the right buyer with the right offer, real estate brokers now had\u00a0access to the property and its owners\u2013\u2013and could invite the public in to tour the home.<\/p>\n<p>Enter the open house.<\/p>\n<ul>\n<li><strong>The 1910s:<\/strong> The first recorded open house was held. Then called \u201copen for inspection,\u201d these events often spanned days and sometimes even weeks. Primarily used to show new homes at first, these home \u201cinspections\u201d gave the public\u00a0an opportunity to see some of the new architectural concepts (such as kitchen layouts) and convenient technologies (such as electric lighting) that builders were incorporating into homes after World War I.\u00a0Homes\u00a0would often be open daily, from 9 a.m. to 9 p.m., until a buyer was found. Brokers spent all day at the home, so they could represent only one listing at a time, not multiple listings like they do today.<\/li>\n<\/ul>\n<ul>\n<li><strong>1925:<\/strong> The NAR\u2019s National Real Estate Journal\u00a0profiled a broker\u00a0in Fort Wayne, IN, who had a \u201cbrand new sales idea\u201d to show homes that were completely furnished\u00a0(aka\u00a0staged).<\/li>\n<\/ul>\n<ul>\n<li><strong>1930s:<\/strong> Real estate companies began to employ multiple agents, allowing them to take on multiple listings.<\/li>\n<\/ul>\n<ul>\n<li><strong>1930s and 1940s:<\/strong>\u00a0Real estate agents began seeing\u00a0open houses as a \u201cpersonal marketing tool,\u201d Heller said, using\u00a0contacts they made at an open house to market other listings that might be right for the buyer.<\/li>\n<\/ul>\n<ul>\n<li><strong>1940s and 1950s:<\/strong> In the wake of World War II, as men came home from armed service and rejoined or started families, the\u00a0real estate market took off. With radio and newspaper ads, properties\u00a0weren\u2019t on the market long, so agents could reduce the amount of time they opened homes to the public.<\/li>\n<\/ul>\n<ul>\n<li><strong>1950s:<\/strong> Terminology changed from \u201copen to inspection\u201d to \u201copen house,\u201d and\u00a0Sunday became the standard open-house day. It\u2019s difficult to pinpoint why, but Heller thinks\u00a0it might have had to do with \u201cblue laws\u201d that made it illegal to complete a business transaction on Sundays. Therefore, Sunday became the ideal day to show a home and line up a potential buyer but then complete the sale during the rest of the week.<a href=\"http:\/\/blogcontent.realtor.com\/news\/wp-content\/uploads\/sites\/2\/2015\/04\/10612390924_0a49e26b52_o.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-194524 size-large slingpic_reset\" src=\"http:\/\/blogcontent.realtor.com\/news\/wp-content\/uploads\/sites\/2\/2015\/04\/10612390924_0a49e26b52_o-1024x600.jpg\" alt=\"Visitors on the patio of Howdy Howard's Holiday Home in Dallas, TX, during an open house in late 1952. Originally published in the National Real Estate and Building Journal, March 1953. (NAR Archives)\" width=\"1024\" height=\"600\" \/><\/a><\/li>\n<\/ul>\n<ul>\n<li><strong>1952:<\/strong>\u00a0This is the first record of incentives being used to attract buyers to homes. A Dallas Realtor\u00ae selling a model home in a new subdivision offered free soft drinks to visitors and a Cadillac to the lucky buyer. <a href=\"http:\/\/infocentral.blogs.realtor.org\/2013\/11\/01\/in-1952-overwhelming-open-house-success-with-a-car-and-some-soft-drinks\/\" target=\"_blank\">A whopping 30,000 people visited the open house<\/a>.<\/li>\n<\/ul>\n<ul>\n<li><strong>The past 60 years or so:\u00a0<\/strong>Oddly, not much has changed.\u00a0That\u2019s because \u201cthe method works,\u201d Heller said.\u00a0Despite the advent of the Internet, virtual tours, and other technological advances, the use of open houses has remained fairly steady over the past 20 years. According to NAR\u2019s 2014 Profile of Home Buyer &amp; Sellers, only 9% of buyers purchased a home that they first saw at an open house, while 5% met their agent at an open house. At the same time, though, 44% of buyers used open houses as a source of information during the home search process. Little has changed from 20 years ago: In 1995, 41% of buyers used open houses in their search process; 5% bought a home they first saw at an open house; and 8% first met their agent at an open house.<\/li>\n<\/ul>\n<p>Even as we\u2019ve evolved and moved online, the format of the open house has remained much the same. Sure, we\u2019ve tweaked it some over the decades. Some open houses have increasingly become a marketing platform, going\u00a0<a href=\"http:\/\/www.realtor.com\/news\/open-house-goes-top\/\" target=\"_blank\">over the top<\/a>\u00a0with lavish cocktail parties, live bands, free massages, and glow-in-the-dark raves. Others have begun capitalizing on our ever-evolving busy\u00a0schedules and\u00a0<a href=\"http:\/\/www.realtor.com\/news\/twilight-open-house\/\" target=\"_blank\">buck the trend<\/a> of being held on Sundays.\u00a0But at the core of it, the modern open house concept hasn\u2019t strayed too far from\u00a0where it all began over a century ago.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Brief History of Opening Our Homes to Total Strangers (aka the Open House) Real Estate News \u00a0\u00a0| Apr 21, 2015 | By:\u00a0Rachel Stults It\u2019s April, and that means homeowners across the country are throwing open their doors for strangers to enter\u00a0their homes, test the water pressure of their showers, and judge the quality of &hellip; <a href=\"https:\/\/clarksvilletnrealestateforsale.com\/?p=224\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">A Brief History of Opening Our Homes to Total Strangers (aka the Open House)<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-224","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/clarksvilletnrealestateforsale.com\/index.php?rest_route=\/wp\/v2\/posts\/224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarksvilletnrealestateforsale.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clarksvilletnrealestateforsale.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clarksvilletnrealestateforsale.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clarksvilletnrealestateforsale.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=224"}],"version-history":[{"count":2,"href":"https:\/\/clarksvilletnrealestateforsale.com\/index.php?rest_route=\/wp\/v2\/posts\/224\/revisions"}],"predecessor-version":[{"id":226,"href":"https:\/\/clarksvilletnrealestateforsale.com\/index.php?rest_route=\/wp\/v2\/posts\/224\/revisions\/226"}],"wp:attachment":[{"href":"https:\/\/clarksvilletnrealestateforsale.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clarksvilletnrealestateforsale.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clarksvilletnrealestateforsale.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}